# Athr21 · operating memory for companies in Egypt and the Gulf > Your company forgets faster than it learns. We build one brain from what your people know, on the AI you already use. - Source: https://athr21.com/ - Language: English - Generated from the page at build time. The page is the source of truth. --- The company second brain # AI is ready. Your company is not. We connect your company’s knowledge, teach your team to use it, and hand it over. [Answer five questions↗](/start/who/) The Memory Diagnostic · two days, in person Knowledge stays. Work moves on. [ New What a fractional CPO actually does 11 September 2026↗](/writing/what-a-fractional-cpo-actually-does/) From our work in and on these companies - [![](/logos/avis.png)](https://avis.eg/) - [![](/logos/budget.png)](https://budget.eg/) - [![](/logos/amenli.png)](https://www.amenli.com) - [![](/logos/shezlong.svg)](https://www.shezlong.com) What a second brain is ## Your company already knows. It just cannot remember. Most of what your company knows lives in a few heads, in old chats and in files nobody opens. A second brain puts it in one place your team can ask, and it grows as the work happens. Today - The answer is in someone’s head. You wait for them. - A new hire asks the same questions for months. - A decision gets made again, because nobody wrote down why. With a second brain - Your team asks, and gets the answer with its source. - A new hire reads how the work is done on day one. - Every decision stays on the record, with the reason next to it. Built from the four places knowledge lives: **People** , **Every day** , **The rules** , **The numbers** . Three fair questions We already have a shared drive. A drive stores files. It cannot answer a question. A second brain reads what is there and tells you where the answer came from. My team will not use it. We teach them inside their real work, on the AI they already use, until asking it is faster than asking a colleague. Is our data safe? It stays in your own accounts and on your own drive, and you own the files. On business plans, the AI does not learn from it. [How your data stays safe ↓](#security) [Answer five questions ↗](/start/who/) It starts with the Memory Diagnostic. Your starting point ## First, the map. Then, the fix. Start with the Memory Diagnostic. See what your company knows, what is missing, and what to fix first. Paid. Two days, in person. You can stop there. [See what the Memory Diagnostic includes ↗](/services/#diagnostic) Athr21 A look at the handover Illustrative example ### Your company, mapped. 1. **Your knowledge** Who holds what 2. **The cost of each gap** Time and money 3. **Your priorities** What to fix first 4. **A 90-day plan** A name beside each action Your files. Yours to keep. ↗ 1. Step 1 ### Understand Follow the actual work 2. Step 2 ### Prioritise Put a cost on each gap 3. Step 3 ### Hand over Your map and next steps ## The answers are there. Just not together. Four sources. One memory your team owns and uses. What goes in People Every day The rules The numbers **Your company’s memory** How it works Skills jobs it repeats Connectors systems it reaches Plugins parts you add later What comes back to the work - An answer with its source - A brief for the meeting - A decision on the record ## Choose its home. The memory is yours. Built on the AI your team already uses. Optimised for Claude. Works on ChatGPT, with limits. [![](/logos/ai/claude.png)Claude↗](https://claude.ai) [![](/logos/ai/chatgpt.png)ChatGPT↗](https://chatgpt.com) ![](/logos/obsidian.png) Obsidian The memory: plain files on your drive. Readable even without AI. Your files. Yours to keep. Where your data lives ## Your data stays yours. Your AI does not learn from it. The second brain lives in your own accounts. We build it on business plans, where each provider says in writing that your work does not train its models. Trains on your data? Independent checks In their words **Claude** Team and Enterprise plans No, by default. SOC 2 Type II · ISO 27001 · ISO 42001 [Read ↗](https://privacy.claude.com/en/articles/7996868-is-my-data-used-for-model-training) **ChatGPT** Business and Enterprise plans No, by default. SOC 2 Type 2 · ISO 27001 · 27017 · 27018 · 27701 [Read ↗](https://openai.com/business-data/) **Google Workspace** Drive and Gemini Not without your permission. SOC 1/2/3 · ISO 27001 · 27017 · 27018 · 27701 · 42001 [Read ↗](https://support.google.com/a/answer/15706919) Files on Drive are encrypted while stored and while they move. ### Business plans do not train on your work. Claude, ChatGPT and Google all say this for their business plans. Free and personal plans follow other rules, so we set your team up on a business plan from day one. One exception to know: on Claude, a chat you rate with a thumbs up or down can be used, and your admin can switch that off. Your AI One key, one tool Your tool ### Each connection to your tools has one key, for one tool. - You say yes to each connection. It signs in with OAuth, so the AI never sees your password. - Each key works for one tool only. The standard these connections use, MCP, forbids passing it on to any other service. - You can switch any connection off at any time, in the AI or in the tool itself. - We only connect tools you already trust, and we show you each one first. What each provider states on its own pages, checked 23 September 2026. Read the source before you sign. After the Memory Diagnostic, one track ## One map. Three possible paths. [ ### The Brain One place for the answers. ↗](/services/#brain)[ ### The Fix Make the work flow. ↗](/services/#fix)[ ### The Record Keep what the work teaches. ↗](/services/#record) Who this is for ## Bigger than the founder’s head. 50 to 250 people. Egypt and the Gulf. - Everything goes through me - A key person may leave - We are opening a second country Not for teams under 20, software builds or day-rate work. Start here ## Three to read first. [![](/og/build-your-second-brain-in-7-steps.png)**Build your second brain in 7 steps** The Brain 26 Aug 20267 min ↗](/writing/build-your-second-brain-in-7-steps/) [![](/og/a-problem-is-not-the-most-important-problem.png)**A problem is not the most important problem** The Memory Diagnostic 24 Aug 20264 min ↗](/writing/a-problem-is-not-the-most-important-problem/) [![](/og/the-meeting-that-runs-twice.png)**The meeting that runs twice** The Record 4 Aug 20265 min ↗](/writing/the-meeting-that-runs-twice/) [Everything we have written↗](/writing/) ## What keeps getting stuck? [Answer five questions ↗](/start/who/) I reply within one working day. [Meet the person doing the work ↗](/about/)